Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Creator: Hair Jr., Joe F. , Sarstedt, Marko , Matthews, Lucy M. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Creator: Matthews, Lucy M. , Sarstedt, Marko , Hair, Joseph F. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016